CLIENT: Roam Analytics
I WORKED ON: Brand Identity, Art Direction, UX concepting for App and Web.
Roam approached us with the task of launching their visual identity so that they could gain public awareness for the revolutionary work they implement. A key aspect of this task was to create a trusting identity that would give the client leads for applicants. We started by outlining some clear design objectives to guide all brand artwork and visual expressions. The logo and identity created was all about underlining the important predictive insights in a minimal way. The word mark abstractly references the knowledge graph that Roam uses to impact the industry. The single blue point helped us emphasize that Roam's technology helps you reach a unique, tailored solution.