CLIENT: Good Science Beauty
AGENCY: Codeword
CD: Dai Tran
I WORKED ON: Concepting, Design, Art Direction, Photography, Retouching, Animation, Styling, Package + Print Design
“Good Science Beauty has made it their mission to use science to solve problems without creating new ones. ”
Good Science Beauty asked if we could introduce them to the world. We launched a series of paid social campaigns to build awareness, and created a full social strategy that included a monthly cadence of organic social content.
With such a blank canvas, I worked with a small team to concept monthly batches of social content to establish their online presence, and also worked on consumer-facing print collateral and packaging for shipping and influencer events.
To get a sense of what our audience was interested in, we launched our first set of paid ads.
I worked with a copywriting partner to brainstorm and pitch the first initial batch of concepts, and was able to shoot, animate and create everything in-house.
We launched our paid assets across Facebook and Instagram.
Come holiday season, we wanted to hype our audience and announce our holiday promos. My partner and I came up with a series of creative that would be eye-catching, whimsical and showcased the product front and center.
We ran the creative as paid ads on Facebook and Instagram. Photography and styling set the stage, as bright backgrounds and animated icons were added in post-production to add dimension. Personality was given to our gift bundles by creating dioramas for them to come to life, and whimsical animations added a layer of seasonal celebration.
Professional behind-the-scenes look at my still life set-up.
I fashioned a teeny-tiny scarf for one of our products, as seen here.
Social creative became important in a saturated beauty market. Our team developed a monthly cadence and look and feel that garnered a following on Facebook, Twitter and Instagram. My process included scheduling a monthly kick-off meeting to discuss our content calendar as well as discussing production timelines and resource management for a small team of designers and copywriters. With limited resourcing and access to models and sets, we were able to be resourceful and produce a high volume of content for all of our social platforms.
Bye car exhaust. Bye cigarette smoke. Bye suspicious subway steam. 👋🏻 Our Purifying Face Cream was designed specifically to combat pollution's effect on the skin.
Bye car exhaust. Bye cigarette smoke. Bye suspicious subway steam. 👋🏻 Our Purifying Face Cream was designed specifically to combat pollution's effect on the skin.
Caution: consistent use of our Purifying Face Cream may cause an increase of selfies. 🤳
Back to school, back to the office, whichever it is, get back to it with your best face forward. Our Purifying Face Cream carries anti-inflammatory, moisturizing ingredients right where they’re needed, thanks to our Good Silicon+ technology.
005-Fi is here! 🎉 The latest in our line of advanced skincare products, our Skin Firming Cream improves elasticity for resilient, radiant looking skin. Head to the link in our bio to shop.
Our new Hydrating Face Cream uses a unique pairing of hydrating hyaluronic acid and protecting marine omega-3 to replenish thirsty skin and lock it in. Follow the link in our bio to shop.
Everything you need and nothing more. Our products are full of nutrients and free from any colorants or fragrances that can cause irritation.
We develop advanced skincare for all skin types and all seasons. Explore our full range of products to find out which ones are right for you.
Put down the abrasive scrubs! Our new Skin Renewing Polishing Powder gently removes grime and dead skin cells, leaving skin feeling refreshed. Now available at the link in our bio.
I can't recommend this product enough, as it has balanced out my combination, acne prone skin. Living in LA, a product that protects against skin damage from pollution, was very intriguing to me. I use 1-2 pumps mixed in with my facial oil and my skin feels like silk! I will definitely continue to purchase this product to have in my skincare arsenal.” - Joanna
Hydration is 🔑 for healthy skin. Seek out products with hyaluronic acid and marine omega-3s, which hydrate deep and lock in moisture. Click the link in our bio to learn more about these powerful ingredients.
We’re reflecting on 2018 and focusing on our skincare routine in the new year. What’s your resolution?
The love that matters most is the love you have for yourself. Happy Valentine’s Day from Good Science Beauty 💌
Barley extract and poria cocos help restore youthful spring and resilience to your skin in our Skin Firming Cream.
Our Purifying Face Cream does a skincare hat-trick:
💫Combats the damaging effects of pollution
💫Reduces oiliness
💫Unblocks pores
Shine bright like a 💍! Our new antioxidant-packed 004-Br Skin Brightening Cream illuminates and evens out your skin tone. Now available at the link in our bio.
“I wanted to extend a huge thank you and lots of love for what this brand and company has done for my skin, giving me confidence and hope again. Much love 🌱✨❤️ - Nancy
Besides helping launch their social aesthetic, I directed a small team to design the packaging and print collateral for social unboxings, and Good Science Beauty’s first ever influencer event.
A lot of thought and production went into the planning. We designed tissue paper, stickers, and print collateral that would make the unboxing experience exciting for our potential customers and influencers.
